Archive for August, 2011

Steve Blank

Steve Blank

A great tip from Anni Rautio that was posted originally to the IB Alumni Facebook Page

Steve Blank, Serial entrepreneur, the revolutionizer of entrepreneurship education and ecosystems is visiting Finland for one week in September 2011.

Read more from their website

5-9 SEPTEMBER 2011
Helsinki, Finland
Who is Steve Blank

Steve Blank is a serial entrepreneur, founding and/or part of eight startup companies in Silicon Valley. His last company E.piphany was listed to stock exchange in 1999 for approximately 2 billion dollars.

After the IPO, Steve created the customer development model to better understand the patterns of building successful startups. His book, The Four Steps to the Epiphany, became a bestselling technology entrepreneurship bible and revolutionized the ways startups are built.

Currently Steve is a professor of Technology Venturing at Stanford University. His new course, Lean LaunchPad, teaches aspiring entrepreneurs his method of creating startups. Steve’s ambition is to renew entrepreneurial ecosystems and education all around the world.

More information on Steve
» Download a PDF profile on Steve (1Mb)
» Steve Blank’s Blog
» Steve’s Twitter
» Stanford Technology Ventures Program

More information on Aalto University & Silicon Valley
» Aalto Center for Entrepreneurship
» Aalto Entrepreneurship Society
» Startup Sauna -program
» Startup Life -internship program

Are you interested in learning about marketing for sports?  This might be the programme for you!  There’s a set of courses available specifically covering this subject.  Check out the info in the table below to see if this is right for you!

Sign Up Here

Description Sports Marketing specialization courses will give the participants a modern, versatile and practical picture of sports marketing and sponsorship. The studies also focus on event production and marketing, brand creation and management, international sports marketing and media communications.
Dates 31.10.2011 – 23.11.2012
Place Vierumäki and Jyväskylä, Finland
Target Group
These courses are targeted at those working in the area of sports marketing. These courses are suitable for sports clubs and organizations, employees, or the organizers of various events as well as corporate or government sponsorship and those responsible for event marketing.Prerequisite education: University of Applied Sciences or University degree, college diploma or a degree of practical experience and other training acquired through a strong professional skills.
Goals These courses will develop the participants’ professional and practical skills in marketing from their own employers/organizations or the community point of view. While studying the student will take into account the needs of their organization, its marketing and/or communication plans as well as development activities.
Content
  • Sports Marketing – economy
  • Strategic Marketing Planning
  • Physical culture and sports marketing
  • Sponsorship
  • Event marketing and project management
  • Brand creation and sports management
  • Sports Media as a product and sports communication
  • International sports marketing, and future prospects
Completion Method
Studies will be carried out in multi-modal teaching and it is possible to study while working.
Near Future Schedule dates:
31.10.-1.11.2011
17.-18.11.2011
12.-13.12.2011
23.-24.1.2012
16.-17.4.2012
21.-22.5.2012
1.-2.10.2012
22.-23.11.2012Part of the teaching is in English

 

Additional Information
There is a tuition fee of 500 Euro. (Ylimenenevältä ajalta peritään 50% opintojen kokonaishinnasta)These courses are held in cooperation with the Jyväskylä University of Applied Sciences, Haaga-Helia University of Applied Sciences and the Finnish Sports Institute.

ATTENTION! Please remember to fill in the club/organization when registering. It is relevant to the selection criteria. Enter it where it says: Merkittävä ammatillinen jatko- ja täydennyskoulutus (Significant professional post-graduate and continuing education)

Price 500,00 €
Application time ends 31.08.2011

Printable Version

By Patrick Bradshaw

There is a strong internal drive, not just within HR, but also within the entire organization to bring current talent to the next level of leadership. The urgency lies within internal transformation, driving competitiveness and the organization’s achievement towards its strategy and goals.

Mr. Thomas (TJ) Hammond is the Director of the Leadership Institute at the United States Strategic Command (USSTRATCOM).  He provides strategic and operational program direction and guidance for workforce initiatives and development.  TJ joined USSTRATCOM in July 2004 as a member of the training division.

TJ answered a series of questions, written by marcus evans for the forth coming 7th Annual Talent Management & Leadership Development Conference. All responses represent the view of the Mr. Hammond and not necessarily those of the United States Strategic Command.

Questions: What are the principle concerns that need to be looked at when designing a leadership development program to solidify organizational success?

(more…)

Personal BrandBy Greg Johnson,

In our current job market and economic climate, one of the most sought after yet difficult to attain aspects of our career is job security. With the average tenure at corporate positions, especially the more senior ones lasting an average of two and a half to three years, where can we get our security? The answer lies in our personal branding. It is through Personal Brand Equity that we can establish our value to employers past, present and future. However, where does our brand equity come from? Often times at networking events, I ask people what they do, and they respond by telling me their function, or possibly defining themselves by the tasks or processes they do at work. The problem is that this does nothing to indicate how well they do those tasks and processes, and it does nothing to differentiate them from everyone else who performs the same tasks and processes. When developing our personal brand identity, it is very important to understand that each of us has a unique shape that is a blend of skills, education, experiences and passions. It is through these that, in the process of doing tasks and processes for a company, we achieve accomplishments that contribute to the bottom line of an organization’s success. Over the next few weeks, I will be writing several blogs illustrating how to identify this blend of attributes and the accomplishments achieved throughout a career. Once you have this foundation of your personal brand, we will explore how to use this information to articulate your value proposition throughout your career management.

via Personal Brand Identity and Career Management « Above The Rim Executive Coaching.

Friday Humor: Can’t You Do Anything Right?

Posted: August 19, 2011 by Alison in Just For Fun
Tags: , ,