DIMAR project´s representatives participated in AMS2012 conference organized by Academy of Marketing Science in New Orleans May 16-19,2012. AMS is one of the biggest, if not the biggest, annual academic marketing conferences in the world. Authors from 51 different countries … Continue reading →
Language is a cruel tool, which can be used for better or worse consciously or unconsciously. There is nothing new about this because language is a basic tool for communication and the foundation of civilization. Normally, we hardly pay … Continue reading →
As part of the DIMAR project, we try to develop new tools and concepts to exploit interactive digital marketing more efficiently in sales, marketing and product development. This post presents some of our latest insights on how to use social … Continue reading →