Posts Tagged ‘Apple’

Source: http://www.wired.com/gadgetlab/2013/01/2013-the-way-we-were/

Predicting the future is hard, but that doesn’t stop us from trying. We’re Wired, after all.

Ten years ago, we boldly declared that we’d be living with phones on our wrists, data-driven goggles on our eyes and gadgets that would safety-test our food for us. Turns out, a lot of the things Sonia Zjawinski conceptualized in our “Living in 2013” feature way back in 2003 were remarkably close to what we’ve seen. We even got the iPhone right (sort of).

And so, as we look back on life in 2013 circa 2003, we’re going to spin it forward once again to tell you what life will be like in 2023.

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Predicted for 2003 (above):

Apple redefined the desktop, laptop, and MP3 player. The next insanely great thing: an LCD arm cuff that includes a PDA, wireless Internet, a mini iPod, and, of course, a phone. The iPhone bracelet’s motion sensor allows you to scroll through apps and files with the flick of a wrist, its clasp holds a digicam for use during video calls, and its wireless ear clip lets you listen and speak to callers. And everything can be done via voice recognition or touchscreen. Talk about the right call. Illustration: Kenn Brown.

Delivered in 2013:

Hey, it turns out, Apple gave us an iPhone after all! We got the name right, and even seemed to know about FaceTime. But the form factor details? Not so much. While you can wear an iPod nano as a watch, or make a call with your iPhone, if you want the watch-plus-phone combination that we teased you with 10 years ago, for now you’ll need to pick up a secondary gadget that can transmit to your phone, like this Pebble. Photo: Ariel Zambelich/Wired.

Looking ahead to 2023:

Here’s the thing, the screen on a watch is simply too small to display lots of data. And as an input device? Forget it. Yet keeping your phone out of sight means you often can’t interact with your data on the go. The obvious answer is a variable size display. Samsung has already demonstrated a pretty convincing foldable OLED display prototype. Given 10 more years, we can easily see one screen serving multiple purposes by taking on multiple form factors, depending on whether you wanted to simply glance at it to read a message, or unfold it to write your reply. Illustration: Simon Lutrin/Wired

 

Source: http://www.businessinsider.com/biggest-pr-disasters-of-2012-2012-11?op=1

From corporate social fails to “pink slime” scandals to Apple launching a widely hated mapping feature, 2012 was filled with epic PR disasters.While many of the public relations nightmares were due to typical company failings, others were unique to the digital era.

All it takes is a single employee’s bad tweet — like a Burger King staffer standing in a tub of lettuce — to send corporate headquarters into damage control mode.

We’ve collected 10 of the worst PR disasters of the year.

10. KitchenAid tweeted about Obama’s dead grandma.

10. KitchenAid tweeted about Obama's dead grandma.

During one of the presidential debates, KitchenAid tweeted to its 24,000 fans that “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics”.

KitchenAid immediately deleted the quote and tweeted an apology.

A spokesperson said that “The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore.”

9. American Apparel exploits Hurricane Sandy.

9. American Apparel exploits Hurricane Sandy.

American Apparel

People were outraged when American Apparel used Hurricane Sandy — a storm that killed over 100 people and initially left 8 million without power — as an excuse to sell merchandise.

The retailer were offered a 20 percent off sale if they typed “SANDYSALE” in the online checkout “in case you’re bored during the storm.”

American Apparel decided to ignore the PR disaster and didn’t apologize.

Gap, on the other hand, also did a Sandy sale and then tweeted apologies for offending people.

8, The NRA’s magazine posted an insensitive tweet after the Aurora shooting.

8, The NRA's magazine posted an insensitive tweet after the Aurora shooting.

Hours after the nation learned about the tragic Aurora shooting that left 12 people dead at a late night showing of “The Dark Night Rises,” American Rifleman, a magazine for the NRA, tweeted: “Good morning, shooters. Happy Friday! Weekend plans?”

The tweet went up at 9:20 am EST and was taken down three hours later.

A spokesman for the NRA stated, ”A single individual, unaware of events in Colorado, tweeted a comment that is being completely taken out of context.”

PR lesson: be careful with pre-scheduled tweets.

7. Apple Maps was so bad, the CEO had to issue a public apology.

7. Apple Maps was so bad, the CEO had to issue a public apology.

When Apple banished Google Maps from the iPhone in September, consumers were concerned.

Apple’s own maps app turned out to be riddled with errors, and didn’t even include public transportation mapping.

CEO Tim Cook had to issue a public apology, conceding that the maps “fell short” before suggesting users download competitors’ products from the Apps store. Cook specifically called out Bing, MapQuest, or going to Nokia and Google’s website.

The product manager who oversaw the maps team was fired months later.

6. The Internet exposes a Burger King employee who stood in tubs of lettuce.

In July, a Burger King employee thought that it would be a fun idea to post pictures on 4Chan of him standing (shoes on) in two large tubs of lettuce. The caption read: “This is the lettuce you eat at Burger King.”

Within minutes, other 4Chan members tracked down the culprit.

Burger King addressed the PR disaster in a public statement regarding the chain’s “zero-tolerance policy against any violations such as the one in question” and fired three employees for the incident.

5. A Taco Bell employee tweeted a picture of himself urinating on a plate of nachos.

Even though the Indiana worker assured people that the plate was going to be thrown out anyway, Taco Bell dealt with the crisis immediately by firing him.

4. Chick-fil-A’s president bashes gay marriage.

Chick-fil-A caused quite a stir when its president publicly came out against gay marriage.

Dan Cathy, who also serves as the COO, told “The Ken Coleman Show”: “I think we are inviting God’s judgment on our nation when we shake our fist at Him and say, ‘We know better than you as to what constitutes a marriage.’ I pray God’s mercy on our generation that has such a prideful, arrogant attitude to think that we have the audacity to define what marriage is about.”

This caused a national outcry — some for, and others against. Citizens held boycotts and kiss-in protests at local chains, and mayors threatened to ban the chain from their cities. (Which mayors can’t actually do.)

More controversy arose when Jim Henson Co. slammed Chick-fil-A for its public stance, and then Jim Henson toys were prematurely pulled from the chicken chain.

3. “Pink Slime” is discovered.

In March, ABC News released a series of reports raising concern over a hamburger ingredient dubbed  “pink slime,” a mechanically separated and disinfected beef product officially known as lean finely textured beef.

People began petitioning to get supermarkets, restaurants, and schools to all stop carrying the slime, even though various consumer experts said it was safe. This PR disaster led to massive layoffs.

BPI eventually filed a lawsuit against ABC for $1.2 billion for allegedly making about 200 “false and misleading and defamatory” statements about the product.

2. McDonald’s #McDStories Twitter campaign gets out of control.

McDonald’s January Twitter campaign asked readers to tweet their own special #McDStories.

The problem: people used the hashtag for horror stories like: ”Fingernail in my BigMac” and “Hospitalized for food poisoning after eating McDonalds in 1989. Never ate there again and became Vegetarian. Should have sued.”

McDonald’s had no way to control what people tweeted, and all the stories showed up whenever anyone clicked the hashtag.

McDonald’s social media director Rick Wion emailed BI that:

While #meetthefarmers was used for the majority of the day and successful in raising awareness of the Supplier Stories campaign, #mcdstories did not go as planned. We quickly pulled #mcdstories and it was promoted for less than two hours.

Within an hour of pulling #McDStories the number of conversations about it fell off from a peak of 1600 to a few dozen. It is also important to keep those numbers in perspective. There were 72,788 mentions of McDonald’s overall that day so the traction of #McDStories was a tiny percentage (2%) of that.

With all social media campaigns, we include contingency plans should the conversation not go as planned. The ability to change midstream helped this small blip from becoming something larger.

1. Penn State covers up the Sandusky scandal.

1. Penn State covers up the Sandusky scandal.

AP

Penn State assistant football coach Jerry Sandusky was charged and later convicted of repeated counts of child molestation while at Penn State.

Although the scandal was unveiled in 2011, the university felt the full fallout in 2012 when the Freeh report stated that Joe Paterno and the administration covered up Sandusky’s abusesMajor companies pulled sponsorships of the program.

Part of the PR disaster was due to Penn State’s initial difficulty addressing the problem. Pulitzer-winning stories in The Patriot-News of Harrisburg initially uncovered the scandal in March 2011. But Penn State remained tightlipped. PR firm Ketchum was hired in November of 2011, and the school hired Edelman and La Torre for crisis management in April 2012. The school pledged to spend $208,000 a month for 12 months on PR support, but the damage was done.

Read more: http://www.businessinsider.com/biggest-pr-disasters-of-2012-2012-11?op=1#ixzz2FJWojtAy

 

Stay productive on the go with mobile office suites, remote access clients, file sync programs, and other useful business applications designed with the iPad in mind.

Jeff Wilson By Jeffrey L. Wilson

Best iPad Business Apps Source: http://www.pcmag.com/article2/0,2817,2372150,00.asp

Picture this: You’re dashing through the airport in a mad rush to catch a cross-country flight to meet clients. Now, what would you rather have in your bag, as you’re bobbing and weaving between travelers: a business laptop (which typically weighs between 3 and 6 pounds) or a 1.3-pound iPad 2? If you don’t mind working on a touch screen (or are using a Bluetooth keyboard), the choice is simple.

The App Store has an incredible software catalog that transforms Apple’s slate into a highly capable productivity device. In fact, there are apps available to meet nearly every business need, from word processing to remote access, so you can continue doing the job at hand—but on a tablet that weighs less than two pounds.

The iTunes Apps Store contains many apps that duplicate the functionality of traditional desktop applications—and the breadth of functionality continues to increase. For example, the Editors’ Choice award-winning iWork for iPad (a mobile version of Apple’s office suite), LogMeIn Ignition for iPad (a mobile version of the popular remote access software), Dragon Dictation (Nuance’s mobile application that brings much of the speech recognition functionality of Dragon NaturallySpeaking to the iPad), Filemaker Go for iPad (database software), and Power.ME (which excels at task and workflow management) give business users the ability to edit documents, access a Mac or PC remotely, transcribe voice notes, keep inventory, and keep track of important data.

The marketplace also has many apps that may not represent traditional workplace applications, but may prove useful to nonetheless. The Editors’ Choice award-winning Twitter for iPad (social networking), and Dropbox for iPad (cloud-based file synchronization) lets you build your brand and make files accessible from multiple computers.

Of course, these are just a handful of the numerous iPad business apps available in the iTunes Apps Store, but these are some of our favorites that you’ll find in our Best Business Apps roundup. Check out our slideshow to see which is best suited for the job at hand.

Click the links in the slideshow below to read more about our recommended apps for business iPad users.

View Slideshow
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Dragon Dictation
Dropbox for iPadFileMaker Go (for iPad)iWork for iPad

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George AndersGeorge Anders
George Anders is the author of four business books, including The Rare Find: Spotting Exceptional Talent Before Everyone Else.

by George Anders

Recruiters and senior executives express frustration these days about corporate talent hunts at all levels. The gripe: “We’re pouring tremendous energy into finding the right resumes. But we’re losing the ability to find the right people.”

Directors of summer internship programs, for example, have soured on seemingly “perfect” students with 3.9 grade-point averages from elite schools, who have mastered multiple foreign languages. The reason: these recruits show surprisingly little initiative once they arrive at a big, busy company; they keep waiting to be told what to do. Ultra-rigorous screening of internship candidates has inadvertently eliminated the freewheeling mavericks of previous eras. Those earlier interns might have lacked great transcripts, but they didn’t need anyone’s permission to try something bold.

Small-company chief executive officers voice a similar lament. They are eager to hire lieutenants whose career zigzags have created a burning desire to succeed in a new job. In the boardroom, though, such plans elicit frowns. Directors keep nudging these CEOs to play it safe, filling the management team with steady performers whose work history closely matches the job at hand, even if there’s no sense of “wow!” in the job interviews.

Insist on a perfect resume each time, and it’s impossible to make the most of highly promising candidates with “jagged resumes.” The lost opportunities can be excruciating. Imagine the remorse of a venture capitalist unwilling to back Steve Jobs in 1977, because the personal-computer pioneer never finished college. For that matter, consider Apple’s fate in the 1990s, if the company hadn’t invited Jobs back for a second turn at leading the company, even though his first run ended in dismissal.

As such extreme examples show, it’s essential to get comfortable with a resume that features a puzzling mix of highs and lows. Bring such candidates into play, and suddenly tomorrow’s unexpected stars become visible.

In researching my book The Rare Find, I focused on a small group of world-class organizations that pull ahead of competitors by making the most of jagged-resume candidates. Standout examples can be found everywhere from military special-forces units to some of Silicon Valley’s top tech companies. This willingness to decouple from traditional strict scrutiny of paper credentials may look risky. But when it is pursued in a well-thought-out way, it’s possible to sidestep most of the apparent hazards.

Two insights are crucial. First, organizations that consider jagged resumes have clear ideas of what high points they must see. Teach for America looks for perseverance. The New England Patriots look for a deep-seated desire to play football, not just to be a famous athlete. Linear Technology looks for tinkerers, who have been experimenting with electrical circuits since childhood.

In all these cases, organizations seize on a few central character traits that are well known internally as future markers of likely success. Such enterprises think harder about which candidates might grow the most on the job, rather than which ones already possess all needed competencies for the task at hand. Traits such as resilience, efficiency, curiosity and self-reliance are among the most likely ones to be prized. This bolder hiring philosophy can be summed up by the maxim: “Compromise on experience. Don’t compromise on character.”

Second, connoisseurs of the jagged resume have well-thought-out ideas about which apparent shortcomings don’t matter (and which ones do.) Hopscotch work histories often are viewed leniently. Quirky personalities and inconsistent grades can be forgiven, too. There’s no forbearance, though for lapses in ethics, an inability to work with people, or a lack of motivation. Jagged-resume hiring can succeed only if the cultural fit between candidate and company is unusually good, so warning flags in that area are taken seriously.

One of the most striking examples of jagged-resume hiring took place 40 years ago, at the University of Utah. David Evans, a lifelong explorer himself, took charge of the university’s computer science department in 1965. Some people might have regarded Utah as a backwater. But in his first decade at the school, Evans spotted and attracted an extraordinary group of graduate students, including the later cofounders of Pixar, Netscape and Adobe Systems. For a time, just about every world-changing idea in computer graphics could be traced back to Evans’s students in Utah.

What was Evans’s secret? He looked for restless souls who were trying to get to the frontier. In some cases, they didn’t know yet what frontier they were seeking. They had bounced around in college, switching majors three or four times. They had joined the Navy, or worked for Boeing, or tried a flurry of other false starts. They wanted to be on the forefront of some technical field. Evans celebrated their energy — and then turned them loose on some of the biggest unsolved computing problems of the day.

As Evans’s son, Peter, recalled, “My dad looked at people very differently. He hired a lot of people that happened to fail history, or whatever else. Some of them you might even call scary. It didn’t matter to him that they weren’t polished in some areas that weren’t important to their job performance. What he really cared about was what they liked to do.”

The past three years of economic turmoil have created a lot more jagged resumes in the American labor force. For some employers, that’s distasteful. For the next generation of David Evanses, that’s a rare opportunity. As the U.S. economy starts to revive, the companies that end up hiring the best people will be the ones that evaluate jagged resumes most intelligently

Source: http://blogs.hbr.org/cs/2011/12/spotting_the_great_but_imperfe.html

Who Won the iPad?

Posted: November 3, 2011 by Alison in FYI
Tags: , ,

Well, everybody! I can finally announce the winner of the iPad 2!  Using a computer run random number generator we got our winner! The winner is Olli Honkamäki!  Congratulations Olli! Olli and I will work out the details later on. My thanks to everyone that answered the questionnaire.  Your answers will make a difference in how IB does things in the future.  If you have any questions at all please feel free to ask.