DIMAR – Digital Marketing
Time: 14.00 – 14.45 (30 minutes dialogue between speaker and moderator + 15 minutes for answering questions from the audience. Audience should write their questions during the first 30 minutes into the “Chat” area)
For high-tech SME’s it is important to allocate resources to finding the means to compete and succeed. Many high-tech SME companies lack marketing experts and operate with insufficient knowledge to commercialize their technology.
The aim of the webinar is to provide more understanding of branding in high-tech SME’s. In the discussion the special needs of high-tech companies are highlighted which helps them to develop their marketing and branding practices. Moreover, some recommendations of the role of public organisations are provided.
Time: 14.00 – 14.45 (30 minutes dialogue between speaker and moderator + 15 minutes for answering questions from the audience. Audience should write their questions during the first 30 minutes into the “Chat” area)
Heidi Neuvonen / Senior Lecturer
I have spent the spring and summer studying. Wonderful to be able to focus only on my studies and I want to express my sincere thanks to Matti and all colleagues for this opportunity.
However, as a result of all this studying, my mind is overflowing with notions I would like to share with you. My passion lies with branding strategies within high-tech SME context. Despite the common knowledge that we live in a branded world, not all industries have found brands. Furthermore, in high-tech marketing literature branding has been seen as having very little, if any, importance in the future success of high-tech companies.
Is it possible that high-tech SME companies have rejected branding for a reason? Is it not a relevant strategy for them? I will shed some light to these questions in the coming Autumn.
