For high-tech SME’s it is important to allocate resources to finding the means to compete and succeed. Many high-tech SME companies lack marketing experts and operate with insufficient knowledge to commercialize their technology.
The aim of the webinar is to provide more understanding of branding in high-tech SME’s. In the discussion the special needs of high-tech companies are highlighted which helps them to develop their marketing and branding practices. Moreover, some recommendations of the role of public organisations are provided.
- Title: Branding – what can it offer for high-tech companies?
- Speaker: Heidi Neuvonen, JAMK
- Moderator: Murat Akpinar, JAMK
- Date: September 24, 2012
Time: 14.00 – 14.45 (30 minutes dialogue between speaker and moderator + 15 minutes for answering questions from the audience. Audience should write their questions during the first 30 minutes into the “Chat” area)
You can participate by signing-in as guest (no password required) at https://connect.jamk.fi/webinars/