Posts Tagged ‘University of Central Florida’

by Rachael Del Pino
Source: http://jobtrakr.com/2012/06/04/6-seconds-to-impress/

RecruiterI recently read an article stating that Recruiters spend an average of 6 seconds looking at your resume.  As a Recruiter, I would wholeheartedly agree with that statement.

Since you only have moments to capture our attention, it seems only fair that you have some insight into which components make us want to keep reading and which will cause us to swiftly move onto the next resume in our queue.

The first thing that I notice, before I look at any of the data on the resume, is the format.  If it is clean, concise and consistent it makes it easier for me to read and consequently, makes me want to keep reading.

Fonts should be the same size and type throughout the document.  If you bold one title, bold them all; or vice versa.  Keep your spacing and section headers consistent as well.

The next place my eyes go is to your name and contact information.  Make sure you include your email address (and also ensure that it is professional) and a correct phone number.

If you are applying for a job outside of the local area (that does not offer relocation assistance), remove your address or use a local address where you might be staying if you move there.

Most Recruiters will not consider non-local candidates if there are no relocation dollars available, but if you are serious about relocating yourself, this method can be an effective work around.

The next area I scan is the summary/qualifications statement.  This section should be tailored specifically to every job you apply to.  If I read the summary statement and it appears to be totally unrelated to the job you are applying for, that is a big red flag.

The job market is too competitive to for you to appear complacent, especially in the first paragraph of your resume.  There is NO one-size-fits-all resume.

You must modify it to the job or at a minimum the industry you are applying to.  Use keywords and phrases from the job description to further impress and captivate the reader.

The next section I will look at is education or work experience, depending upon which you have listed first.  Education should be listed before work experience only if you are a recent (within the last 2-3 years) graduate.

In the education section, I’m looking for a related degree (if required) and the year of graduation so that I can determine how much experience you likely have.

In the work experience section I’m scanning job titles, company names, start and end dates for at least the last 2 positions held.  I am looking for any red flags – short tenure, unrelated jobs or industries, etc.

The technical skills section is another area that I will scan within the first few seconds, especially if I am recruiting for a highly skilled/technical role.

I want to know that the candidate has the required technical skills before I read anything else.  For these types of positions, it can be a good idea to put that information at the top of your resume (below the summary statement) so the Recruiter doesn’t have to go searching for it.

These recommendations are general guidelines to follow.   Every recruiter may give you a slightly different spin on this and certain jobs require unique resume formatting, but from my experience, this is generally how it goes.

With an average of only 6 seconds to capture a Recruiter’s attention, it is imperative that you make it easy for us to find the critical job related data and entice us to want to keep reading.

Rachael Del Pino

Rachael Del Pino has significant experience in recruiting and talent management for Fortune 100 companies, as well as a master’s degree in Management with an HR concentration from the University of Central Florida. She also owns Accendo Careers, a career development and coaching company.  She has an innate passion for helping people reach their highest career potential.

by Maro Onokpise
Source: http://jobtrakr.com/2012/05/07/make-a-lasting-impression-in-under-30-seconds/

What you do or say within the first 30 seconds of meeting someone could mean the difference between getting the job or just being another face.  There is a reason Super Bowl commercials command millions of dollars for a 30 second spot.  Because that’s all the time you need to deliver a compelling message.  The problem is that most of us don’t work on our 30 second message.  This goes beyond your elevator pitch.  Think about it.  If you had 30 seconds to speak with the CEO of the company of your dreams, what would you say to him/her?  You may not have an ad agency at your disposal to help with crafting your 30 second spot, but that’s why you have Jobtrakr.

I took an Advertising class my junior year at the University of Central Florida, and learned a lot.  Most of which I apply to what I do today, and you can to.

Here are a few tricks of the trade that advertisers use to get your attention within 30 seconds.

Capture Your Audience’s Attention

Think about some of your favorite commercials.  For me, we have a super market here in Orlando called Publix.  Hands down, they have some of the most compelling and heartwarming commercials I have ever seen (look them up on Youtube.  You won’t be disappointed).  For you, your favorite commercial may have comedic elements to it. Whatever it is, think about what drew you in and how you can use those techniques during your next important conversation.

Convey a Clear and Concise Message

The worst thing you can do when you’re trying to deliver a message is to be all over the place.  The companies that are successful have a laser focused message. Anything that deviates from their core message doesn’t enter the conversation. Now think about your message.What is your core message?  Would you be able to articulate a clear and concise message?

Focus on Differentiation

Marketers work relentlessly to try and differentiate themselves from their competitors. This is what drives them to be the best in their business.  What is your differentiatior? Why should Florida Hospital, Lockheed Martin, Apple or any other company hire you over your competition?

Hopefully the aforementioned points got your mind moving and hopefully in a place where you are beginning to think about your 30 second message.  When you combine these elements, that’s when you have the makings of something that opens the doors for future conversations.  Your’re not going to always be able to sell everyone on you within the first conversation.  The goal is to make a lasting impression on that first conversation to make them want to learn more about you.

About Maro Onokpise

Maro Onokpise is the founder and Editor of Jobtrakr. He oversees all editorial content and is responsible for hosting hiring and recruiting events throughout Central Florida. Prior to turning his sights on the job industry, Maro was an Associate Manager for Banana Republic where he was responsible for Men’s Merchandise. In 2010 Maro was featured on the cover of Career Magazine and was also named to Orlando Business Journal’s 40 Under 40. Maro Onokpise is a graduate of the University of Central Florida.