DIMAR – Digital Marketing
Time: 14.00 – 14.45 (30 minutes dialogue between speaker and moderator + 15 minutes for answering questions from the audience. Audience should write their questions during the first 30 minutes into the “Chat” area)
For high-tech SME’s it is important to allocate resources to finding the means to compete and succeed. Many high-tech SME companies lack marketing experts and operate with insufficient knowledge to commercialize their technology.
The aim of the webinar is to provide more understanding of branding in high-tech SME’s. In the discussion the special needs of high-tech companies are highlighted which helps them to develop their marketing and branding practices. Moreover, some recommendations of the role of public organisations are provided.
Time: 14.00 – 14.45 (30 minutes dialogue between speaker and moderator + 15 minutes for answering questions from the audience. Audience should write their questions during the first 30 minutes into the “Chat” area)
by Jason Sylva | 11:58 AM June 12, 2012
Source: http://blogs.hbr.org/events/2012/06/repeatability-building-endurin.html
All companies want profitable growth. The challenge is how to achieve it — and sustain it. Companies often seek to reinvent themselves by launching multiple new initiatives and growth strategies. But this usually adds complexity, which hurts growth, kills profits, and weakens the core business.
Research by Bain & Company’s Chris Zook concludes that profitable growth comes from simple “great repeatable models” (GRMs). Companies with GRMs have learned to replicate their success and adapt, over and over — often for decades — in difficult industries and tumultuous circumstances. Listen to Zook speak further about GRMs here.
