Archive for June, 2011

5 Social Marketing Disasters

Posted: June 30, 2011 by Alison in FYI

There’s a whole lot of buzz about social media these days (is it any wonder?). This information originates in the eMarketing Association LinkedIn group but I thought it was worth sharing.

  1. CREATING TOO MANY GROUPS, PAGES ETC. – If you create several LinkedIn groups, twitter accounts, and Facebook pages/groups, you will have a lot of small groups vs. one large group. Be careful of creating accounts, one Facebook page with 5,000 followers is usually better than 5 pages with 1,000 followers each. There are occasions where niche marketing may require several pages, but each page/group you have will have to be promoted individually. Additionally sub pages can cannibalize from your main company page or group.
  2. TWEETING TOO OFTEN – Start tweeting 20 times a day and people will begin to un-follow you. Ad some value with statistics, really interesting links, and discounts/promotional offers.
  3. BUILDING YOUR FACEBOOK LIKES BY USING CONTESTS/GIVE-A-WAYS – If you are running a contest or drawing on Facebook, or considering running one, check out Facebook’s guidelines. See for the details.
  4. INCOMPLETE/BAD FACEBOOK PAGE INFORMATION – Go to your Facebook page “edit page” in the upper right hand corner. Ensure that your company description, permissions etc. are accurate and up to date. If you don’t “allow” people to post on your wall, then you are probably wasting your time having a group.
  5. NOT ADDING A FACEBOOK/LINKEDIN LIKE BOX TO YOUR HOME PAGE – Go to to find out how. You can get code for your LinkedIn group under “send invitations” tab.

Head on holiday!

Posted: June 30, 2011 by mhirsila in FYI

I believe the title gives us a good way to spend the holiday after a busy academic year.

I am proud of this brand new blog Alison has created for all of us IB-minded folk. Let us make this an active forum for various purposes.

I will be back in the office on August the 1st.

Enjoy the summer!

Matti the Head

IB Alumni Subgroup Now in LinkedIn

Posted: June 28, 2011 by Alison in Networking
Tags: ,

From today you are welcome to join our brand new LinkedIn Alumni Network subgroup specially created for alumni, students and personnel of International Business Studies at JAMK University of Applied Sciences. As a foreigner (including Finns of course) studying and living in Finland it is extremely important to network and establish connections with not only companies but also with each other before you graduate. With LinkedIn groups we would like to offer you one possible platform for networking. Feel free to join, discuss, share your ideas, make partner requests, etc!

Go to Alumni Network of JAMK University of Applied Sciences

-> Choose “more”, select “subgroups” and you should find:
The IB Alumni Subgroup

New JAMK IB Alumni Pages

Posted: June 27, 2011 by Alison in FYI

The Story Continues

Welcome to the brand-new JAMK IB Alumni Online Community! This website is the official (or not so official) home of the IB Alumni.

Through this blog we hope to find creative ways of supporting the University and in turn help to build one of the world’s great institutions of higher learning.

As an IB graduate, you are part of a budding history. We hope you will use this blog to reconnect with your alma mater, learn about the services we offer, and tell us more about your life and accomplishments. So have a look around, find a way to get involved, and let us know if you have any questions.

Happy StudentAltogether 113 applicants applied to Master’s Degree Programmes of Information Technology and International Business Management. The combined intake was 35 students.

The list of admitted students (pdf. 73.3 KB) includes the names of the successful applicants who have given permission to publish their names. In case of cancellations, the applicants placed on the waiting list will be immediately notified about their admission.
All applicants will be notified about the selection by post during week 25.

Further information:

Published on on 20.06.2011