What Social Media Category Do You Belong To?

Posted: July 26, 2011 by Alison in Articles/Essays, Get Educated
Tags: , , , , , , ,

Building a social network for your customers or clients? According to Forrester Research there are 6 different kinds of social media users.  Click the link below.  It will open in a new window.  Choose the area and age of your desired demographics and see what kind of audience you’re playing to.

http://www.forrester.com/groundswell/b2c_profile_tool/b2c

  1. Creators – Socially active people who create blogs, videos, wikis, forums, and so on.
  2. Critics – Comment on blogs, writing reviews about products or services, and responding to threads in forums.
  3. Collectors – Collectors love to find and share things on the Internet.  They collect bookmarks and submit them to social news sites.  These guys are usually dedicated to bookmarking sites such as Delicious, or submitting stories to Digg or Stumbleupon.
  4. Joiners – Interact in places like facebook, MySpace and LinkedIn or forums.  Joiners want to feel like they belong to something
  5. Spectators – Love to sit back and watch.  They are avid blog readers and most likely have a feed reader. They also read reviews and come to a conclusion based on those reviews.  A spectator is someone you will always have in your audience in some form.
  6. Inactives – These folks are on the net but are not yet participating in social media.

If social media interests you and you want to build a marketing plan using social media you might want to check out the following book.  “Social Media Marketing – Strategies for Engaging in Facebook, Twitter & Other Social Media” by Liana “Li” Evans.

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