Developing Your Brand Strategy – 6 Week Course

Posted: August 17, 2011 by Alison in FYI

I found the following 6 week course for developing brand strategy.  I haven’t signed up myself but it looked interesting enough to share.  Let me know if it’s any good!

If you are ready to begin the development of your brand strategy, but need guidance and feedback the Brand Course is just for you. Each week you will receive a new lesson delivered to your email box and assignment to complete. When you have completed the assignment you will post the assignment and I will review each lesson and coach you through the 6 weeks, by the time you have completed the 6th week you will have created your Brand Strategy.

Syllabus

If you are ready to begin the development of your brand strategy, but need guidance and feedback the Brand Course is just for you. In this 6 week course we will explore the following:

  • Week 1 – What is Branding?
  • Week 2 – Define Your Brand
  • Week 3 – Determine Your Objectives
  • Week 4 – Focusing on Your Target Audience
  • Week 5 – Exploring and Defining Brand Barriers
  • Week 6 – Brand Packaging
How it Works

Each week you will receive a new lesson and assignment to complete. When you have completed the assignment post it in the Marketing Forum. I will review each lesson and coach you through the 6 weeks, by the time you have completed the 6th week you will have created your Brand Strategy.  To read more about this course click the link below:

http://marketing.about.com/c/ec/1.htm

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