Archive for the ‘IB Alumni Entrepreneur’ Category

Stafix was started and is run by IB Alumni including José Ayala and Aleksi Rastela.  Several IB alumni are also employed there including Jessica Hollmeier, Jean Petitat, Lorenzo Bracco, and Jonatan Semenoff.  Don’t know what Stafix is? Click the picture on the right to get educated!

A Stafix® campaign gets nominated at the “Grand Prix Romand de Création”

The “Grand Prix Romand of Creation” (CRPG) is an annual competition rewarding creative advertising in the french speaking area of Switzerland. This contest is open to any advertising agencies, graphic design agencies, web agencies, advertisers, designers and photographers in Switzerland as long as their creations were designed and distributed in Switzerland. “GRAND” awards are distributed in several categories (publicity films, posters, radio advertisements, guerrilla, etc.).

In the 2011 contest, the Geneva-based agency “Enigma” presented several projects, including a street marketing campaign on Stafix® that occurred in September 2010.

The campaign, set up by the political party PLR-VD, consisted of sticking fake scratches (printed on Stafix® Clear) on cars parked in the major cities of the french speaking regions of Switzerland in order to raise awareness about incivilities and insecurity.

The campaign gained the attention of the jury who nominated it among the top 3 finalists in the Guerrilla category.

You can find more information about the original campaign here.