Posts Tagged ‘Google’

Nerdy Shortcuts

Posted: May 17, 2013 by Alison in Food For Thought, FYI, Get Educated
Tags: , ,

Who couldn’t use a time-saving tip now and then?  Some of these I was aware of but others were a revelation!  It’s a quick watch but full of good ideas.  Enjoy!



Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Explores how content is key to search engine visibility on why is Content Good for SEO #Inforgraphic



By Juha Saukkonen
JAMK Senior Lecturer

My regards from the summer seminar of the Finnish Society for Futures Research. Some 70 thinkers, talkers, doers, and teachers from all walks of life and society got together during the 3rd week of August to talk about the move towards a Ubiquitous society (ubiquitous= being everywhere at the same time all the time)). BTW, the most experienced and most distant participant was Mr. Jim Dator, from Hawaii, where he is still heading a Center focusing on Futures Research at the mature age of 79.

As always, when talking about the future, development can still take many different routes. I will, in this short series of Blog posts, share the 4 different aspects that were under discussion. Unfortunately, I can only reflect on a fraction of the rich discussion that was interestingly arranged in the format of a debate. Two speakers defended the different directions we are going to. People joined one side or the other and argued for and against the views presented. In the end there was a short search for a synthesis of the two views, a combination or a middle-of-the-road scenario. I will leave those for you, dear IB readers, to formulate yourselves. In my last blog post of the series will I tell you about the synthesis we were able to come up with during the seminar.

Crossroad 1: Aquarium Life vs. Privacy

Aquarium Life is a metaphor brought to the public by the late Finnish futures thinker, Mika Mannermaa. The idea, in brief, is that we share and make visible to others our thoughts, values, and deeds (things done). We do this through blogging, tweeting, “facebooking”, etc. One of the strongest arguments was that if we do not actively take the concept of what we are into our own hands, someone else will do it. By living an aquarium life we can promote the good things we support, manage our identity and kill rumors at their birth. If politicians, corporate directors and other “Big Fish” would operate in an aquarium, trust and democracy would be better than it is today…?

The proponents of the opposite are believers in growing tendency to Privacy. People would get increasingly worried about companies like Google, Microsoft, Amazon, Facebook and large retailers having too much information on what we are and what we do. People will also have more skills and supporting technology to help them in guarding the private sphere of their life. The “era of sharing it all” might be here now, but no more tomorrow….?


by Christina DesMarais

There’s a better way to manage your inbox–let SaneBox do most of the work for you.

Email is a pain. There are simply too many messages to handle—and I’m not even talking about spam from marketers (I use a separate address to collect those emails). The headache is the increasing number of legitimate business messages—it’s a humongous time-suck that only seems to be getting worse.

Two years ago I answered nearly every message. A year ago I downgraded to at least trying to read them all. Last winter I started scanning the sender subject fields concentrating on the ones coming from people I knew or looked like they might contain information I needed. And lately, I’ve been considering closing my account and starting over with a private address reserved for only work colleagues and select sources.

Until, that is, I tried SaneBox.

It’s like Gmail’s Priority Inbox feature in that it looks at your messages and prior history engaging with those senders and decides which emails you’re likely to deem most important.

When you turn on the Priority Inbox feature in Gmail, Google separates your email into three categories: Important and unread, Starred, and Everything Else; all the mail is still in your inbox, but the important messages are up top.

SaneBox is a bit different in that it removes less important messages from your inbox completely, moving them to an @SaneLater folder that you can peruse whenever you want. If SaneBox puts an important message into that folder you can move it to your inbox and it remembers the action so the next time you receive a message from that person, it will go to your inbox.

Priority Inbox is trainable in this way, as well; the more you move stuff around, the better it gets at categorization. But I prefer SaneBox.

SaneBox vs. Gmail’s Priority Inbox

SaneBox gives you a custom dashboard including a timeline that graphs how many important and less important emails you get every day. My current average, according to SaneBox, is 81 a day. If I took a minute to read, digest, and respond to each one of them, that’s nearly an hour and a half a day going through email. If you figure there’s at least 250 work days in a year, I’m spending 375 hours annually on email. That’s not acceptable.

In addition to the @SaneLater folder that stores non-essential messages, you can also enable folders such as @SaneNews for newsletters and @SaneBlackHole for those messages you want to send straight to your Trash. (Ha! Finally I’m getting revenge on a certain five-letter-titled fitness magazine that has not let me unsubscribe to its newsletters for two full years!)

Automated nagging!

And it also has a nifty feature that lets you CC or BCC a message to to remind you if someone doesn’t respond.

So let’s say you need an answer from your boss about a project and you need it no later than two days from now. In the CC field just include the address and in two days SaneBox will put the message back in the top of your inbox if she never replied to it. This way you remember to bug her again.

SaneBox also creates an @SaneRemindMe folder that lets you keep track of all the messages to which you still need replies. Use, or; it doesn’t matter, SaneBox will figure out the time frame you need.

The service is $5 a month and works with email clients such as Microsoft Outlook, Apple Mail, iPhone, and Android and as well most email services like Microsoft Exchange, Yahoo, AOL, and Gmail.  The only service it doesn’t currently support is Hotmail.

Christina DesMarais is an contributor who writes about the tech start-up community, covering innovative ideas, news, and trends. Follow her tweets @salubriousdish or add her to one of your circles on Google+. Have a tip? Email her at christinadesmarais (at) live (dot) com. @salubriousdish



If you want the world to recognize you as an expert, you need to know your stuff–and know your turf.

I’ve spent a lot of time lately talking with companies about their “areas of authority”: those issues, technologies or market segments for which they see themselves as more than an expert. It takes real confidence (and a decent amount of moxie) to declare it–and once you have, you need to be able to withstand the slings and arrows of competitors who would challenge your claim.

What defines authority? You probably need a few things to support your claim.

1. Know Your Turf

I am the foremost authority on key account sales. I’m not kidding: Google “key account sales expert” and you’ll see me. I’m not the foremost expert on all sales, or on sales training, or other market segments. I know my section of the market. What is the segment over which you can claim authority?

2. Be a Standard Bearer

The authority in any market either knows or sets the standards. What defines excellence, or average and unacceptable performance? What do the most credible providers bring to the table, and how should an informed buyer be considering potential providers?

3. Be Current, Relevant & Engaged

The authority knows what is going on. You know the new entrants on the scene, technologies that work, the latest in regulation, recent (and likely) mergers and acquisitions, and who is moving and shaking. The authority is a clearinghouse of knowledge in that space.

4. Set the Trends

Forward-looking language, questions and answers are indicators of authority. Sometimes market drivers shape the future, while at other times your response will set pace and direction.

5. Publish & Speak

You should be a vocal authority in your segment. Among the ways to publicly define the conversation: White papers, blogs, books, articles, videos, keynote speeches, panel discussions, and interviews.

6. Declare Yourself

After all of these more grandiose ideas of authority, let me get back to the first and smallest step: Declare yourself, your authority, and your turf. It doesn’t have to be a press conference; it could be as simple as the sign on your door, or a tagline on your website.

If you are the authority, then step up to the microphone of your market and declare it. Just make certain you have the stuff to back it up. As a great writer once noted, “Uneasy lies the head that wears the crown.”

Author, speaker and consultant Tom Searcy is the foremost expert in large account sales. With Hunt Big Sales, he’s helped clients land more than $5 billion in new sales. Click to get Tom’s weekly tips, or to learn more about Hunt Big Sales@tomsearcy